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• Thu May 29 2025

Victoria's Secret takes down US website after 'security incident'

29 May 2025 Share Save Tom Singleton Technology reporter Share Save

EPA

Lingerie firm Victoria's Secret has taken down its US website and says it has halted some in-store services following what it has described as a "security incident". The normal site has been replaced by a customer notice which says it is "working around the clock to fully restore operations". It says its stores - and those of its spin-off, PINK - are still open for business. The company's UK website is unaffected. In a statement, the company detailed the action it has been taking. "We immediately enacted our response protocols, third-party experts are engaged, and we took down our website and some in-store services as a precaution," it said.

It has not given any further details about the nature of the incident or confirmed when it began. The company which is based in Ohio, in the US, operates around 1,350 retail stores across 70 countries. Its share price fell by approximately 7% on Wednesday, when it first issued a media statement about the incident. Some customers have taken to social media to complain about the impact it is having on them. "How can I check my order status when your page has been down for 2 days?!? And no one answers the phone either!", wrote one on X.

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